• [include a brief description of your product/service]
  • [provide any important details about the product/service (dimensions, color, size, details of what service includes, materials used, etc.]
  • [include the price, if appropriate]

Copyright © 2011 William and Jenny Barnett. All rights reserved.
43 Meadow Lane, Manchester, CT 06040 | email: info@barnettwriter.com | call: (860) 880-0311
Services for Professionals
Basic Copywriting and Consulting Services
  • Creation of professional content for new or existing website or for print materials
  • Consultation about and creation of content for professional blog
  • Research and writing of white papers, case studies, or reports as appropriate
  • Consultation about strategies for communicating with clients
LIKE OUR SERVICES?

Give us a call at
(860) 880-0311
How Marketing Professional Services Has Changed
Whether you are a financial, legal, therapeutic, real estate, educational, or health professional, you are running your own business. But chances are, you were not trained in communications or marketing. And even if you were, the landscape has shifted recently in astounding ways that actually favor professionals.

Because of the Internet and other media, as a professional, you no longer have to shout about your accomplishments like a carnival barker to attract attention. Now, you don't have to go find clients: you merely have to make it possible and easy for clients to find you!

We not only can help new clients find and learn about you, but we can also help you communicate with, and therefore retain, more of your existing clients. As professionals ourselves, we understand that your professional reputation is your main asset. Accordingly, we will help you to polish and increase your reputation in this new, plugged-in age. Below, we describe briefly a few ways we can help.
The most effective way to retain clients, in addition to providing them with outstanding service, is to communicate with them regularly.

We can help by providing the following:
  • Consult with you about strategies for communicating via email and direct mail.
  • Provide content and strategies for online newsletters.
  • Provide content for email and direct mail messages to clients.


How to Communicate with Your Clients
What a Professional Website Can Do for You
Some professionals shrink from establishing an independent website, preferring to rely on a professional association directory site or a corporate site. They might consider their own site to be construed as "unprofessional," or to be too costly in money, time, or effort to maintain. But consider:
  • A high quality website conveys the message that you are up to date, on top of things.
  • A well designed website with interesting, appropriate content makes it easy for new clients to find and want to contact you.
  • An informative website provides what clients need to know about matters such as your particular approach to your profession, your specialty, how to contact you, your rates and methods of payment, your location and hours of business. Other professionals can use this information to refer clients to you as appropriate.
  • Your website can showcase your professional activities and achievements to clients and other professionals alike, thereby helping to establish you as an authority in your field.
  • When coordinated with your print materials (brochures, business cards, letterhead, print ads), your website can provide more complete information about you and your services.
  • Whenever appropriate, your website can help clients communicate with you. This helps to build client loyalty and retention.
  • Finally, your website costs less than other forms of marketing, can be updated easily and often, and is available 24/7.

How We Can Help:
  • Using information that you provide, we can create content (or edit existing content) so that your clients and other visitors can easily find the information that they're seeking about your professional services.
  • Worried about website design? Don't! We partner with website designers so that, once we provide you with appropriate, well-organized content, your site can present it to the public in an interesting, thoroughly professional manner.

Not having a professional website might be considered "unprofessional" today. Worse, not maintaining an effective website could be costing you!
How to Use a Professional Blog
Especially for you as a professional, your blog can benefit both you and your clients. Here are a few things you can accomplish through a blog:
  • Provide a public service by giving your clients and visitors up-to-date, useful information for free (including links to other resources online).
  • Establish yourself as a knowledgeable authority in your field.
  • Create a record of your reactions to changes in your field and its social context.
  • Create a less formal way to inform your clients about your services.
  • Provide a space for your visitors or clients, if appropriate, to join the discussion (builds rapport and loyalty).
  • By creating fresh content, bring more visitors to your website (search engines love this).
  • Offer tips to help make your visitors' lives better: tax tips from accountants, tips on dental hygiene from dentists, tips on coping with seasonal depression from therapists, etc.
  • Publicize your professional activities such as attendance at conferences, publication of articles and books, and public presentations.

How We Can Help:
  • We can provide consultation on setting up your blog and on how you can maintain it with fresh content with very little time and effort.
  • At your direction, we can create fresh content for your blog on a regular basis.


How We Work: Contracts, Fees, and Deadlines
Working with us is professional, straightforward, and simple.
  • After your initial, free consultation, we will send you a quote for our service.
  • Typically, our quotes for all projects will be a flat fee.
  • Once you agree to the project description and our fee, we will send you a formal contract.
  • Upon receipt of the signed contract and the up-front portion of our fee, we will begin work.
  • We will endeavor to meet your specified deadline on all projects.
  • All our work includes one editorial revision if requested within 30 days of completion.
  • If you are dissatisfied prior to completion of the project, we will make it right or return what you have paid.

For more detailed information, please see our page on "Fees."
43 Meadow Lane, Manchester, CT 06040 | email: info@barnettwriter.com | call: (860) 880-0311 | serving Hartford and Central Connecticut