Copyright © 2011 William and Jenny Barnett. All rights reserved.
43 Meadow Lane, Manchester, CT 06040 | email: info@barnettwriter.com | call: (860) 880-0311 | serving Hartford and Central Connecticut
Business Solutions
Basic Copywriting and Consulting Services
  • Create, revise, or edit marketing content for print or for the web
  • Assist in creating and providing content for your business's blog
  • Create strategies and materials for communicating with your new and existing clients
  • Research and write case studies, white papers, reports, user guides or other materials for your business
FREE  INITIAL CONSULTATION!

Call us at
(860) 880-0311
Initial Consultation (Free)
We can help you only if we thoroughly understand your business and your needs. Therefore, we provide an initial free consultation to learn as much as we can. (Depending on your project, additional consultation may be needed.) We will ask you questions such as
  • What is the nature of your business, and what are your objectives?
  • Who are your clients, and what problems or needs does your product/service address?
  • What motivates your clients to purchase your product/service?
  • Which features of your product/service give you an advantage over your competitors?
  • What budget do you have in mind, and what is your timeframe for completion?
Shifting to More Effective Inbound Marketing Content
Due to the Internet and social media (Facebook, Twitter, etc.), marketing has shifted to more efficient, lower-cost, inbound strategies. Your marketing approach should reflect that shift.

Writing for the web, however, is different than for traditional print media. How ready are you to make the transition?
  • Let us create web-savvy content to generate more leads, more sales.
  • Let us help your clients find you and the information they need more easily.
  • Spruce up your print materials for better results.
Creating and Maintaining Your Blog
Companies that blog get 55% more visitors to their website. By creating new content, blogs also attract search engine attention. A blog will keep your site interesting so that visitors return.

Let us create and/or maintain your blog so you can
  • Provide your clients and visitors with up-to-date, useful information for free.
  • Establish you and your business as a reliable authority on your product or service.
  • If appropriate, allow your visitors to join the discussion (builds rapport and loyalty).
  • Increase awareness of your brand and word-0f-mouth interest.

Communicating with Your Clients
How your clients find and connect with you and how you communicate with them is changing rapidly. Does your website offer email signup and communication? Are you on Facebook? Twitter? How do you get the word out to potential and existing clients?
  • Let us create email campaigns so you can convey special offers and news to your clients.
  • Let us help you create a Facebook business page with appropriate content.
  • Wondering whether to establish a presence on Twitter or how to use it? We can help!
  • We can help with strategies for retaining existing clients and generating repeat business.
  • Let us create articles for your newsletter or regular email contacts.
Telling Your Success Stories
Most businesses post testimonials from satisfied customers online or in brochures. But getting the word out about your success goes far beyond mere testimonials. Did your product or service resolve a particular problem or meet a special need for some customers? Did you come up with an innovative way to handle a special problem? If so, consider publishing your success stories (commonly called "case studies") or white papers that describe your success at greater length.
  • We can interview relevant people and create captivating case studies that trumpet your success in a professional manner.
  • We can research and write white papers to establish you as a thought leader in your field.
  • Need user guides or other technical pieces? We can help with those, too!
How We Work: Contracts, Fees, and Deadlines
Working with us is professional, straightforward, and simple.
  • After your initial, free consultation, we will send you a quote for our service.
  • Typically, our quotes for all projects will be a flat fee.
  • Once you agree to the project description and our fee, we will send you a formal contract.
  • Upon receipt of the signed contract and the up-front portion of our fee, we will begin work.
  • We will endeavor to meet your specified deadline on all projects.
  • All our work includes one editorial revision if requested within 30 days of completion.
  • If you are dissatisfied prior to completion of the project, we will make it right or return what you have paid.

For more detailed information, please see our page on "Fees."